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Research papers

Social media trends around the world!

This presentation reviews results from the Global Web Index, a 16-market syndicated study exploring web behaviour and social media usage. The study focuses on the impact of increased involvement in social media on consumer behaviour, attitudes,...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Seth Ruoss, Tom Smith, Bonnie Breslauer
Company: Kantar
October 29, 2009
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Citation

Ruoss, Smith and Breslauer (2009a, October 29). Social media trends around the world!. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/social-media-trends-around-the-world-


Research papers

Ensuring data integrity for business decisions

While online panels can reduce the cost and time it takes to undertake research, there is often little understanding of how the quality of the panel affects data integrity and importantly the ability to make reliable business decisions based on the...

Catalogue: Panel Research 2006
Authors: Birgi Martin, Jenny Koo, David Day, Ralph Risk
Company: Kantar
October 8, 2006
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Citation

Martin, Koo, Day and Risk (2006a, October 08). Ensuring data integrity for business decisions. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/ensuring-data-integrity-for-business-decisions


Research papers

Online = research Nirvana?

Whilst online panels can bring significant benefits to research in terms of time, cost, access to complex target groups and the flexibility to use multimedia (amongst others), there is a need to ensure that a number of operational elements are...

Catalogue: ESOMAR Panel Research Conference 2005
Authors: Chris Stevens, Tara Jethwani, Delphine Renaud
Company: Kantar
April 17, 2005
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Citation

Stevens, Jethwani and Renaud (2005a, April 17). Online = research Nirvana?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/online-research-nirvana-